The explosive growth of social media and massive adoption of e-mail has changed the face of interactive marketing for good. Consumers want engagement, not marketing, and expect you to provide relevant, meaningful content across all channels. Today's consumers are complex, but connecting with them is simple. Ask them what they want, how they want it and when they want it, and then deliver it to them. Stay engaged and experience the results of the "power of ask."
-Tim Kopp
Here are tips to get started:
1.) Let customers identify how and where they want to hear from you. This also refers to giving customers an incentive, such as discounts or special promotions.
2.) Provide customers with an easy way to join your communications on their own time.
3.) Get personal with your customers, because customer interaction can be very useful for feedback and ideas.
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-Oblique
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